Every post is a moment. And every moment is a chance to build memory, meaning, and brand magic.
Sip, Scroll, Repeat.
When Regen landed the scene with its cold-coffee lineup, it needed more than pretty posts—it needed a personality that felt bold, fun, and unapologetic. To build a loud and loyal community, I designed 100+ assets for their socials, that balanced interactive game reels, moment marketing and product showcase.
If cold coffee had a cool, Gen Z alter ego — Regen would be it. A functional beverages brand built for rapid-fire attention spans.
- Channel-Native Packs: Thumb-stopping feed posts, stories, banners, and display ads — tailored by format, built to convert.
- Flavor-First Storylines: From pre-launch “seven-flavor mystery” teasers to launch-day countdowns, we built a narrative arc that kept followers guessing and sharing.
- Festival & In-Flight Activations: Ad creatives for SpiceJet’s onboard magazine and retail activation at PVR & D-Mart tied digital buzz to real-world touchpoints, turning browsers into buyers.
The cooler, caffeinated cousin of Foodstrong
When Foodstrong wanted to speak to a younger crowd, they didn’t just drop a new flavor — they built Regen: bold, bright, and brewed for Gen Z. I came on board from day zero — to shape the identity, packaging, tone of voice, and digital storefront. From naming to Shopify, from launch assets to influencer kits, Regen wasn’t just designed to look good — it was built to move fast, scale wide, and sell smart. Got a fresh idea or an existing brand in need of a glow-up?