Hey, I’m Madhuri.

I work with founders who are building fast — usually with nothing more than a deck, a product, and a few napkin sketches. Whether you need a brand identity, pitch-ready visuals, or launch content that doesn’t look like it was thrown together overnight, I’m your person. I blend design, structure, and a little bit of founder-chaos understanding to turn early ideas into brands that feel legit — and look the part.
Let’s build something that lasts longer than your MVP.

  • Name:Madhuri Gupta
  • Email:madhuri@notyourcliche.com
  • Phone:(+91) 890 130 9152
  • Based in:Bengaluru, India
Not an agency. Not even close. Not Your Cliché is a mindset — one that ditches the template and delivers what actually matters.

I don’t count deliverables. I design to move the needle. Founders call me when they’re done with bloated decks, templated thinking, and agency playbooks. I work like an in-house hire — deep in the problem, obsessed with outcomes. If you’re done outsourcing and ready to build with someone who gives a damn, you’re in the right place.

Let's Talk
Brand is the story.
Design is the storytelling.
Susan Sellers

01

Indian Institute of Management, LucknowPOST GRADUATE DIPLOMA 2018

Master of Business Administration (MBA) in Agribusiness Management and Marketing.

02

CCS Haryana Agricultural University, HisarBACHELOR OF TECHNOLOGY 2015

B.Tech in Agricultural Engineering with major in Farm Machinery and Power Engineering.

Branding & Identity

Brand name, logo, color palette, typography, mood board, brand mascot, business cards, and letterhead.

Social Media Marketing

Customized posts and ad campaigns for common social media platforms – Facebook, Instagram, LinkedIn and Twitter.

Graphics Design

Marketing collateral (catalogs & brochures, posters, e-books, flyers, presentation decks & documents etc.) and product graphics.

Web Design

Website planning, designing (sitemap & wireframes, UI design, UX design, visual design) and copywriting.

Content Strategy

Content inventory, buyer personas, buying cycle map, content gap analysis, editorial calendar, content models, and style guide.

Packaging Design

For line/brand extension, new launch, brand rejuvenation/relaunch, portfolio harmonization, limited editions etc.

Graphic Design
Web Design
Content Writing
Branding

01

I am creative and fun

All work and no design makes Judy a dull girl. And who wants to be dull, huh? Not me.

02

I love what I do

And when I say that, I mean, I abso-freakin-lutely love what I do. No terms. No conditions.

03

Deadlines are sacrosanct

That’s just a typical B-school learning put to good use. A design in time saves nine.

04

I am #notyourcliché

Literally and figuratively. So much so that I bought a friggin’ domain. Rest is history.

Find me on social networks